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  本公司秉持「正直、誠信、公平、行德」之經營理念,力求為客戶提供高效周全優質可靠服務。在工作準則以發揚公司團隊精神,培養企業優良文化,為達成具有社會責任企業的願景目標努力。
  為求提供客戶高效周全優質可靠服務的客戶導向目標,本公司在公司治理與日常營運流程上繼續完善與提升。在人才永續培育為因應掌握市場機遇與面對挑戰的能力與企業的永續經營互為表裡。本公司在追求客戶滿意與股東權益最大化的同時,也亦將為員工與社會善盡企業之責任。
  為因應散裝市場日愈多變的現象,確保公司永續經營及強化國際競爭能力,採取『專業化、穩健經營』之理念,規劃長、短期發展方向如下:
  • 營業發展計劃,仍著重本集團專業的雜貨、木材、鋼材等大宗運輸為主軸,為使經營規模發揮效益,將陸續增加船舶數量與運載噸位。
    • 採取相對穩健的經營模式,將部分船舶長期出租給財務與經營能力良好的公司如K-Line、NYK等,同時開發其他優良租方擴大客源,並保留部分噸位持續在貨運市場上攬貨經營。
    • 增加載重噸位、航次與船籍配置,滿足多元客戶的需求提升其對正德集團的認同感,以取得較高議價空間,維持散裝運輸業的領先地位與穩定獲利能力。
    • 憑藉優良的船舶管理能力,建立與租方良好關係,發展更多元的噸位船型取得穩定租金收益,並依市場需求逐步發展長程、跨洋的散裝貨輪經營力求穩健發展,與永續經營的目標。
  • 集團在中短期對船舶資產取得與處理,將朝向船隊年輕化目標邁進。
    • 新造船舶或非近洋船的取得,建構在有明確的租船合約利基上,以獲取長期與穩定的收益,對於現有市場可取得船舶,透過損益評估。
    • 對於超齡船舶適當評估,在爭取在賣方市場的狀況,作出船舶更新,降低船隊平均船齡。
  • 強化船舶管理顧問與經營的能力,繼續支持提升集團獲利能力。
    • 在已有BV及CR認證的DOC資格基礎上,繼續強化管顧能力,為船舶經營提供更有效率的船舶安全管理與服務時程。
    • 增強船舶經營與客戶服務能力,同步達成提升營收與降低經營成本,擴大獲利目標。

  企業從優秀到卓越需要不斷改善與提升公司治理能力,全體同仁將秉持追求卓越與創造最佳的業績努力以赴,祈使正德海運公司成為航運界的信譽品牌,與受人尊敬的公司。

We possess business ideals of “ uprightness, credibility, fairness and morality ” to provide high efficiency integrate reliable service. In work ethic, we carry forward team work spirit and cultivate excellent business culture to strive for becoming one company that carries social responsibilities.

In providing high efficiency integrate reliable service, we complete and elevate company management and operation procedure. In training talents, we integrate handling market opportunity, the ability to facing challenge, and everlasting company operation. In pursuing clients satisfaction and maximized the rights for stockholders, we carry the responsibilities in caring employees and society.

To adapt to the changing bulk market and assure company’s everlasting operation and strengthen international competitiveness, we plan our long-term and short-term development with “professional and steady” ideas:

  • The business development plan, Franbo Lines Corp. still focuses on transporting groceries, logs, and steels. In order to exert operation scale, we need to increase vessels and tonnage.
    • Adopt relative steady operation mode. Lease the vessels to financial and business capability well company like K-Line and NYK. Also, develop other good leaser to expand customers and retain partial tonnage in forwarding business.
    • Franbo Lines Corp. adds tonnage, vessel, and vessel nationality distribution to satisfy clients’ diversity needs. Increase clients’ acknowledgement toward Franbo Lines Corp. to acquire more price negotiation space; strength the leading status in shipping business and steady profit ability.
    • With excellent ship management, we establish good relationship with the leasers, develop more tonnage ships for steady rent profit, and develop long-term, cross-ocean bulk vessels according to the market demands to pursue steady and everlasting goal.
  • In short-term and mid-term vessel assets acquisition and handling, our goal is to get steady and younger fleets.
    • For newly built ships or the acquisition of non-costal water ships, we establish a base of leasing contract to assure long-term and steady profit. For ships in current market, we analyze profit appraisal.
    • For over-age ships, we evaluate appropriately and update the ships under the selling market to lower the average fleet age.
  • Strengthen the ship management consultant and operational ability; increasing the group profit.
    • Under the DOC qualification of BV and CR certification, keep strengthen management and consultant ability. Provide more effective ship safety management and service time.
    • Strengthen the basic ship management and customer service ability, increase profit and decrease cost to expand earnings.

A company strives from good to excellent, needs to keep improving and elevating its governance ability. All the staff will hold onto pursuing excellent and create best performance. We hope that Franbo Lines Corp. can become the trusting and respecting brand in shipping industry.